As one come up to the the real meaning of the real meaning of audiences. Thus, it is but proper to examine the different effects of media. This chapter entitled: Broadening Our Perspective on Media Effects tackles 5 types: Attitudinal effect, emotional-type effect, and behavioral-type effect. this report highlighted the importance of being open-minded. It encourages one to be critical in the use of media. As we live in a media saturated environment one should then be on guard always. it is inevitable to widens one knowledge structure on media. it also highlights the necessity of awareness in the the use of mass media in order for one to control the process of how the mass media as a whole works.
