After the discussions on the various effects of mass- media we come up now to the various ways on how the effects of process works. This chapter tackles how the effects of media in our life takes place. It basically pertains to its effects on the human person’s behavior. Media triggers one’s behavior controlling us in such a way that we became saturated ending up as a slave of media. Slave in the sense that we if remain ignorant media can control us leading us into its own goal. It’s effects are widely felt nowadays that this generation clearly manifest explicitly in their day to day living.
